"Lots of promise, lots of potential problems, but most of the publishers PW contacted were quick to say that iBooks 2 and iBooks Author will help speed the transition from print to digital. “These books break new ground in digital and mobile publishing,” said Genevieve Shore, Pearson CIO and director of digital strategy, and an Apple partner. “We see enormous potential to create these kinds of programs for more subjects, more stages of learning and more geographic markets.” Bill Rieders, executive v-p, global strategy and business development for Cengage Learning, called iBooks 2 “exciting” and said: “It validates our own business strategy. Apple’s announcement will help to hasten the digital transformation across the industry."
—iBooks 2: Reinventing Textbooks Or Lulu on Steroids?
